Most businesses have direct costs that deliver sales. This fact applies to service businesses as well as stock carry businesses. A service business has the labour costs of its service personnel while a trading business has the cost of its goods sold.
These direct costs of sale will always form the greatest cost of doing business and so reducing them relative to the sales of the business will naturally result in significant profit improvements.
Gross profit = sales/cost of sales
Gross profit % = gross profit/sales x 100
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